Athletic Branding & Logos
The GF logo and the Bruin Bear logo are the official logos for George Fox University athletics. The logos are designed to reflect the attributes of the Bruins: powerful and aggressive, suggesting movement and speed.
Please refer to the Athletics Brand Guidelines for more information about the logos and usage.
The George Fox Athletic Brand
A bruin is a powerful animal that’s fiercely protective of its home turf and fights for its family when a threat is nearby. It is deceptively fast – as fast as a tiger – and at the top of its food chain. A bruin, first referenced more than 500 years ago in Dutch folklore, is a mighty bear not easily defeated. At George Fox University, we are Bruins.
We recently set out to rebrand the George Fox University athletics department. We needed to be reminded of our own Bruin power and needed a vision that reflects the truth of our program. With two Division III national championships, five individual national championships and 28 conference titles in the last decade, we are a school with a very competitive and successful athletics department. Of equal importance, our student athletes are mentored, challenged and affirmed by coaches who are deeply committed to a loving God. Being competitive and being Christ like are not incompatible goals; our vision statement arose from this.
- Vision: To be “the team to beat” in NCAA Div. III sports with the most formative athletic experience in the country.
Our marketing team used that vision to craft a new logo and graphic identity that showcases our brand image in a classically collegiate way with an aggressive modern edge. They embody strength, stability and a hint of menace. The creation of the Bruin Athletics symbols required hundreds of hours, dozens of iterations and months to complete. The end result speaks for itself; the Bruins are not to be messed with.
As George Fox marches toward the introduction of two new varsity sports – women’s lacrosse and football – our vision reminds us that Bruins are born competitors. We’re ready to play, ready to win and ready to transform lives in the process.