College Athletic Branding | NCAA Program | George Fox University

GFU Bruins athletic logos

The GF logo and the Bruin Bear logo are the official logos for George Fox University athletics. The logos are designed to reflect the attributes of the Bruins: powerful and aggressive, suggesting movement and speed.

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Please refer to the Athletics Brand Guidelines for more information about the logos and usage.


The George Fox Athletic Brand

A bruin is a powerful animal that’s fiercely protective of its home turf and fights for its family when threatened. It is deceptively fast and is at the top of its food chain. A bruin, first referenced more than 500 years ago in Dutch folklore, is a mighty bear, not easily defeated. At George Fox University, we are Bruins.

Our university athletics branding reminds us of our own Bruin power and a vision that reflects the truth of our program. With two Division III national championships, five individual national championships and 30 conference titles in the last decade, we are a school with a very competitive and successful athletics department. Of equal importance, our student-athletes are mentored, challenged and affirmed by coaches who are deeply committed to a loving God. Being competitive and being Christ-like are not incompatible goals; our vision statement arose from this.

  • Vision: To be “the team to beat” in NCAA Div. III sports with the most formative athletic experience in the country.

That vision is represented in the athletics logos and graphic identity that showcases our brand image in a classically collegiate way with an aggressive modern edge. They embody strength, stability and a hint of menace – the Bruins are not to be messed with.

Our vision reminds us that Bruins are born competitors. We’re ready to play, ready to win and ready to transform lives in the process.

Overview of the George Fox University Athletic Brand
Color history: Since at least 1905 (when the university was still known as Pacific College), old gold and navy blue have been the school colors. Gold represents integrity, quality and high value. Blue is trustworthy and conveys strength. George Fox teams embrace a "blue collar" work ethic.
Mascot history: The Bruin has been associated with George Fox since 1897 when a professor kept a bear on campus. It became the unofficial school mascot after its death and led to the school’s Bruin Jr. class competition that still exists today. The Bruin was officially adopted as mascot in 1970.
The GF logo is George Fox’s primary athletics mark. Introduced in 2013, it is bold, angular and simple. The clever use of negative space in the G forms the F.
The secondary athletics logo is the Bruin Bear, developed in 2004 and refined in 2012. It is powerful and aggressive, and suggests movement and speed.
A custom typeface combines the timelessness of traditional block sports lettering with a bit of an edge, and complements the angularity of the primary GF logo.
The GF logo, Bruin logo and typeface all share the “fang” design element. The fangs on the logos and typeface imply movement and aggression and visually tie the George Fox athletics brand elements together.
The GF logo represents the university on athletic uniforms, fan apparel, athletic venues, banners and signage.
George Fox University athletics Vision, Mission, Values.