Athletic Logos

The New-Look Bruins

After 33 years of athletic competition, the George Fox cartoon mascot was retired in 2004. The Bruin Bear fell out of favor with coaches and was used infrequently by sports teams. Replacing it is a more contemporary Bruin logo created as part of the university's integrated marketing campaign.

The Bruin bear head is the athletics department's primary logo and the one that is to be used for nation-wide publication. The Bruin claw is used as a secondary logo in some publications and is common on Bruin sports merchandise. The interlocking GF logo is used most often for baseball-related items.

The cartoon mascot didn't go into complete hibernation. It still appears on some university apparel and publications. George Fox sports teams are staying true to their colors: old gold and navy blue.

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