Allison Heater has worn a bow in her hair for softball games for as long as she can remember. This is why she named her softball academy—based in her hometown of Yakima, Wash.—Bows Mean Business.
The purpose of the academy is to further develop local youth players. Heater played at the junior college level and is now a captain on the George Fox softball team. As such, her insights for young athletes are invaluable to her community.
One of Heater’s main coaching philosophies is being a student of the game. She keeps up with new advances in mechanics within the sport so she can stay current in her teachings.
“It’s so refreshing because you’re always learning,” Heater said, “and you have that fresh perspective because you’re still learning. So I often will take what I learn and just pass it down.”
This includes the knowledge she has gained from George Fox.
One thing she has learned from playing at Fox is that getting to know your athletes—not just as competitors but as people—is crucial to being a good coach. When Bruin head coach Nathan Ohta joined as the head man of the GFU softball program in 2024, he made it a mission to know something about every player. Now, Heater does the same, often while playing catch.
She strives to use her experience as a tool to help the next generation of softball players in her community. Having an accessible college player to talk to about recruiting, the college experience, and collegiate athlete expectations is an invaluable resource — and her experience gives her the pedigree that impresses many young athletes.
“They say, ‘I want to play in college,’” Heater said, “She plays in college. Let’s listen. And I think that’s a really easy connection piece.’”
Heater understands that not all of her girls will want to pursue a college career, but if they do, she’ll be able to help them make those steps. Her ultimate goal in providing her services is to give back to the community that fulfills her.
“More than anything, I just hope that I’m giving back to my community a little bit,” Heater said, “but my community is giving back to me in more ways than I think they know.”